For the General Public. Architecture Between Debate, Dissemination, and Narrative Strategies
Communicating architecture to a non-specialist audience means not only interpreting and clarifying complex ideas but also developing accessible narratives capable of engaging and stimulating. Positioning architecture as a matter of collective relevance, and raising awareness among non-experts about the quality of design, construction, and the urban environment, has required a continuous evolution of narrative strategies over time.
In the past, architectural dissemination relied primarily on specialists or on the mediation of intellectuals. Today, however, media have multiplied and diversified, embracing visual, audiovisual, performative, and digital languages.
The conference aims to foster a historically grounded and critically engaged reflection on the impact that the evolution of languages, formats, and communication platforms has had - and continues to have - on the construction of architectural narratives intended for the general public. It seeks to examine case studies and models that reveal processes of transformation, continuity, and emerging challenges in architectural communication, spanning a timeline from the early 20th century to today’s diverse and complex media environment, characterized by a multiplicity of languages and platforms.
This is therefore an invitation for a critical examination of how the relationship between architecture and the general public has transformed and continues to evolve, considering the ways in which architectural narratives and modes of dissemination have been constructed and conveyed across various traditional and digital media.
Time
Events
03 →
November
11
December 2025
LABORATORI POLITECNICI departments | territory | teaching | technology
03 →
November
09
November 2025
INEQUALITIES | Not for her. AI Revealing the Unseen
05
November 2025
From Rankings to Insight: International Benchmarking with Composite Indicators to inform Education Policy
06
November 2025
Convegno dei risultati di Ricerca dell’Osservatorio 5G & Connected Digital Industry
11
November 2025
Convegno dei risultati di Ricerca dell’Osservatorio Digital Identity
12
November 2025
Discursive Futures: Mapping How Organizations Imagine and Materialize the Future
12
November 2025
Impatto, metriche e valore dell’Open Innovation: cosa conta davvero?
13
November 2025
Intelligenza (artificiale e umana) per il futuro della Logistica
13
November 2025
Innovazione per la biodiversità: le soluzioni per aria e suolo
18
November 2025
Convegno dei risultati di Ricerca dell’Osservatorio Software & Digital Native Innovation
19
November 2025
Next-Gen & Wealth: La voce delle next gen sui patrimoni delle famiglie imprenditoriali
20
November 2025
From the Ivory Tower to Capitol Hill: Which Academics Get a Voice in Congress?
20
November 2025
Osservatorio Innovazione per la Biodiversità – Biodiversity Event
25
November 2025
Convegno dei risultati di Ricerca dell’Osservatorio Quantum Computing & Communication
27
November 2025
Purpose in Action: Ripensare la governance strategica e la leadership per un cambiamento reale
01
December 2025
Il profitto e la cura. La sostenibilità e le voci che non abbiamo ascoltato
02
December 2025
Convegno dei risultati di Ricerca dell’Osservatorio Startup Thinking, Startup & Scaleup Hi-tech e Digital Transformation Academy
02 →
December
03
December 2025
For the General Public. Architecture Between Debate, Dissemination, and Narrative Strategies
04
December 2025
Convegno dei risultati di Ricerca dell’Osservatorio Omnichannel Customer Experience
10
December 2025
Digital readiness and skills: a portrait of Europe’s large and super-large enterprises
11
December 2025
Convegno dei risultati di Ricerca dell’Osservatorio Fintech & Insurtech
11
December 2025